How We Started
4 years ago, my life, family, friends and our community lives would change forever. The Visionary of Seffmade my son, Romell RoRo aka Bellaire Roseff was a victim of gun violence. It devastated us! A mother's worst nightmare!!! Little did I know my faith would be tested. God took me on a journey to try to help save my son's life. It was crazy!!! But God!!!! God taught me a lot!!! He taught me how to "endure hardness as a good soldier"!!! He showed me more of who he was and let me see and know, that life is precious and don’t take it for granted!!! He helped me discover how he loves us, how he loved my son. Also, more of who I am in him and what other gifts and talents he placed in me.
My son was an entrepreneur. He was an independent artist who wrote and sang his songs. At the peak of his career, he was able to open up Summer Jam in 2017 for Migos, YFN Lucci, Lil Uzzie Vert, and more with his #1 hit song "Play Money". It has made a big impact on our city. People loved it. People were inspired by his song and him. People pursue their dreams and goals. People became professionals in their careers and practiced modeling in their careers. Then, some cowards decided to try to take his life. I had fought to keep my son alive.
During this time, I wanted to honor my son and keep his memory alive. My son used to wear Seffmade name on his hoodies, t-shirts, and jackets. I saw my son's vision about having a clothing brand. My son inspired me. I would officially start a clothing which is Seffmade today.
I am truly grateful for my son leaving a legacy. There is still work for me to do here on earth. God is not finished with me yet! I'm not just existing on Earth. God's wishes for me are above all things that I mayest prosper and be in health, even as my prospereth. Also, to use my gifts and talents, to encourage people, make a difference in someone’s life, and inspire people to be what God has destined them to be.
With one t-shirt at a time, one hoodie, one jacket, and one sweatsuit at a time, etc. You can help me do it and spread the word and get high-quality apparel too.
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